If you own a manufacturing company that produces food, pharmaceuticals, beverages or personal care items, you probably understand the flexible packaging trends in your industry. For example, you may search for frozen food packaging for small business if you own a frozen food company. This is what you should know about flexible packaging and how you can benefit from it.
Flexible Packaging Clarified
Traditional packaging uses cardboard, paperboard or plastic. They were bulky and didn’t protect the products well, nor did they provide extensive shelf life. However, flexible packaging is not rigid. These manufacturers use plastics, foil, paper and films to create options for a wide array of products.
Because they are flexible, you can get whatever shape and size you need because manufacturers can mold, shape and fold it. Flexible packaging comes in pouches, wraps, bags, liners, roll stock and other options, making this product versatile.
Benefits of Flexible Packaging
Custom flexible packaging has several benefits. First, it is recyclable, and as today’s consumers become more and more concerned about how products impact the environment, these packaging options will continue to gain popularity. In addition, your products last longer, particularly perishable items, reducing waste. Your products also stay fresher for longer periods of time.
These packaging options also save you money. Not only are they lighter than traditional options, but they also store flat, so you don’t have nearly the storage requirements of other products. In addition, they ship lighter and you can fit more in a box.
You and your customers should also appreciate the reusability of the pouches because they have zipper closures that also keep your products fresh after your clients have opened them. When you can stand up your products, you also gain significant branding real estate because your clients can see the entire front of your package without taking it off the shelf. This gives you valuable space to capture your customers’ attention and solidify your branding.
How To Design the Right Solution for Your Business
If your business could benefit from flexible packaging, such as coffee packaging, you should consider a few things as you choose the product that will best work for you. First, consider the type of product you plan to use them for. If you need a single-use product, you may test out sachet or other roll stock options that you can seal around your product. However, they are less optimal for loose products, such as granola. For these products, consider a pouch-type packaging option.
Next, consider whether your product needs additional barriers. For example, you may want to keep out light, air or moisture. Can you get away with a clear window that shows your customers what they purchase? Just be sure your options extend rather than shorten your shelf life. Also, consider the sustainability of the packaging and make sure you choose options that align with your corporate goals.
Finally, design the front and back of your packaging. Choose graphics and wording that promote your brand and give your customers the information they need. Make sure your packaging materials allow for high-quality graphics and printing. Give your product a visual impact and appeal to your customers.
As you learn more about flexible packaging, continue your investigation to find the best option for your products and brand.